7 Strategic benefits of implementing Salesforce’s Agentforce

According to Goldman Sachs Research, artificial intelligence (AI) increases work productivity by an average of 25%. Generative AI, in particular, can boost productivity by up to 90%, depending on the industry where it’s being used. And that’s just one of its potential benefits. 

Salesforce’s Agentforce, a suite of autonomous AI agents, uses this technology to maximise efficiency across teams and departments. As part of the Salesforce ecosystem, it’s capable of generating data-driven insights that can enhance decision-making and help enterprises deliver highly personalised experiences. 

With Agentforce, organisations can deploy custom agents in marketing, sales, customer service, and other business areas. These agents are equipped with the necessary knowledge to execute tasks without human intervention, resulting in time and cost savings. 

But what makes Agentforce stand out? Most importantly, how does it benefit your business? Let’s find out. 

Empower your teams with autonomous AI agents 

Agentforce agents leverage automation and the Salesforce ecosystem to streamline work processes, from lead scoring to customer support. Each agent has specific roles, acting as an extension of your staff. 

Let’s say you need a service agent to handle customer enquiries. The experts at Fluido can build the agent based on your requirements and then define its areas of expertise or the tasks it can perform. 

For example, your AI agent could assist customers around the clock with order returns, refunds, or product-related questions. You can also configure it to escalate complex cases to human agents and operate under specific guidelines, or guardrails. 

Imagine having a team of autonomous agents that operate in the background, enabling your staff to focus on what’s most important. You would save time and money, reduce human error, and provide better customer experiences, among other perks. 

That being said, let’s take a closer look at the potential benefits of implementing Agentforce. 

Higher productivity and efficiency 

A McKinsey survey found that middle managers spend nearly one full day out of every week on admin work like scheduling meetings and preparing reports. The same goes for field service professionals, who spend around six hours per week completing admin tasks. 

Agentforce can automate redundant processes, including admin work, and reduce the need for manual work. The result? Increased operational efficiency, higher productivity, and better work performance. 

AI agents can collect and process massive amounts of data within seconds. This allows them to efficiently execute tasks, handle requests, and automate workflows, freeing human agents to do more meaningful and fulfilling work, such as engaging with high-value accounts. 

Cost Savings 

In a Boston Consulting Group (BCG) survey, 45% of leaders reported using AI to reduce costs across key business functions. Around 60% of respondents said they expect cost savings of almost 50% by 2027. 

With Agentforce, enterprises can cut overhead and operational costs without sacrificing quality or output. 

For example, AI agents provide 24/7 support, eliminating or reducing the need to hire additional customer service staff. Plus, they can handle 90% to 99% of customer enquiries, including those related to product availability, order management, appointment scheduling, and more. 

Their responses are grounded in credible sources, such as your company’s knowledge or CRM data. When an inquiry is outside the scope of their role, they will route it to a human agent. 

Enhanced customer satisfaction 

Not only does Agentforce provide fast, accurate responses, but it also replies in a conversational tone that matches your brand’s voice. Moreover, it can tailor its responses to individual customers and provide highly personalised experiences. 

Let’s assume a customer has difficulty using your product, so they reach out by email or live chat. The AI agent will analyse your knowledge base and the data you have on the client in Salesforce, offering a personalised response. 

This level of personalisation can boost customer satisfaction, leading to increased loyalty and reduced churn. The fast response time, on the other hand, ensures that customers get the information they need when they need it. 

Data-driven insights 

Agentforce has built-in access to your company’s data in the Marketing Cloud, Sales Cloud, Service Cloud, and other Salesforce products you use. Therefore, it can tap into customer information, sales reports, website analytics, and so on—and then turn this data into actionable insights. 

Its AI agents collect data from every interaction with your team and customers. These insights enable them to continuously optimise their responses, make custom recommendations, and streamline decision-making. 

For example, service agents can gather customer feedback, enabling sales, marketing, and customer support teams to better understand buyer behaviour. Based on this data, you can identify friction points, see what works and what doesn’t, and refine your processes. 

Increased sales 

Sales teams can use Agentforce to generate, qualify, and nurture leads. Its autonomous agents can also identify upselling and cross-selling opportunities, which may result in higher revenue. Cross-selling alone may increase sales by about 20% and ROI by nearly 30% in the retail space. 

For instance, you could build and configure an AI agent that acts as a personal shopping assistant, offering personalised product recommendations. Or one that’s capable of identifying and prioritising sales leads, helping your team close more deals. 

Agentforce can also take the role of a sales coach trained on your best practices. The agent could chat with your sales reps, addressing their questions and objections and offering hands-on tips. 

More efficient content creation 

Agentforce agents can streamline every step of content creation, from research and briefing to content writing. Their ability to adapt to your brand’s voice and process vast amounts of data allows them to draft high-quality copy, potentially leading to:

• Better marketing outcomes
• Time and cost savings
• Brand consistency across channels
• Higher engagement 
• Increased conversions
• Improved visibility in search results 

Marketing teams may also use AI agents to refine their copy before it goes live. 

For example, you can ask the agent to check your content for grammatical errors, suggest relevant keywords, or simplify hard-to-read sentences. What’s more, Agentforce can extract key information from documents, blog posts, slides, or other resources and repurpose them into fresh content, such as social media posts. 

Personalisation at scale

More than half of companies that put personalisation at the centre of their operations see an increase in customer loyalty. Around 49% report higher revenue, and 25% achieve better conversion rates. 

With Agentforce, organisations can deliver hyper-personalised experiences at every stage of the buyer’s journey. Its agents leverage customer data to drive engagement, suggest tailored solutions, and create content that resonates with your audience. 

Unlike previous AI models, Agentforce agents don’t treat each customer interaction as an isolated event. Instead, they pull data from the Salesforce ecosystem to customise offerings based on the customer’s profile. 

According to the BCG survey, about one-third of B2C companies that use AI to personalise their marketing efforts experience productivity gains and improved ROI. This approach yields similar results for enterprises in the biopharmaceutical industry and other sectors. 

Level up your business with Agentforce 

Agentforce is versatile, scalable, and user-friendly, transforming the way companies leverage AI. It has both direct and indirect benefits ranging from time and cost savings to improved team morale, enhanced customer satisfaction, and higher efficiency across the board. 

To reap these benefits, it’s essential to properly build, customise, and configure your AI agents. That’s where Fluido comes in. 

Its Salesforce experts will work alongside your team to help you unlock Agentforce’s full potential. They’ll devise a strategy that aligns with your business needs and then build powerful AI agents for marketing and sales activities, customer service, commerce, and more. 

Also, note that as your business and the market change, so should your AI agents. Fluido’s professionals will update your agents to ensure they are constantly evolving in line with your needs. Plus, they will train your staff in the use of Agentforce and support them every step of the way. 

Contact Fluido to discover what Agentforce is capable of and how to integrate it into your business.