Blog and news
04/06/2024
From product to profit: the essence of Revenue Lifecycle Management
Recently, Salesforce launched a new Revenue Lifecycle Management (RLM) product suite built on Revenue Cloud. Actually, RLM is more than just a product: it is a con…
Read Article26/02/2024
Combating climate change: the role of companies and Salesforce Net-Zero Cloud
Climate change presents one of the most significant challenges of our time, with far-reaching impacts on the environment, societies, and economies around the globe. …
Read Article22/02/2024
The new Marketing Cloud Growth Edition: a first look
The Marketing Cloud Growth Edition is targeted for small and medium-sized B2B businesses (SMBs), offering a streamlined pathway to harness the capabilities of both t…
Read ArticleData Cloud at no cost for Marketing Cloud Customers – are you ready to take your data usage to the next level?
Salesforce made headlines also with another big Marketing Cloud related announcement this week, the introduction of the new Marketing Cloud Growth Edition, aimed pri…
Read Article12/02/2024
Industry 6.0: Navigating the ethical frontier of AI and data
The consensus from thought leaders when considering Industry 6.0 is that every operation will be controlled by human minds and performed by automated robots, combini…
Read Article30/01/2024
Why AI translations are gaining traction in customer service
Customer Service is evolving rapidly, and keeping up is a task in itself. Customers expect to converse in multiple channels when the time suits them and expect a hig…
Read Article28/12/2023
Maintain customer trust in AI
We’ve all seen the doomsday articles and clickbait headlines detailing the pitfalls of AI, but any new technology has historically brought concerns. While we wer…
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