Blog and news

21/02/2023

The future of retail

Welcome to the future of retail. E-commerce represents almost 20% of total retail sales worldwide, and the share is expected to rise to 25% by 2026. Forrester predic…

19/02/2023

The long road to true customer centricity

For a long time, companies knew little or nothing about their customers. Telecommunication companies were among the first to recognise personal data’s value an…

13/02/2023

Giv de studerende en digital “all-inclusive” rejse med relevante og rettidige informationer

Salesforce har lige udgivet tredje udgave af den årlige Connected Student-rapport. Det er en undersøgelse med 2.600 studerende og ansatte fra hele verden med særl…

10/01/2023

Improving Salesforce Flow selection options

Salesforce Flows are a fantastic, powerful tool for building automations and improving user interactions with data in Salesforce. In the past year, Salesforce has in…

09/01/2023

Den bedste studieoplevelse i verden? Transformer reaktiv studiestøtte til proaktiv studiesucces gennem digital fokus på den enkelte

Fjernstudier på grund af coronarestriktioner har gjort de senere år udfordrende for studerende på videregående uddannelser. Følelsen af fællesskab og engagemen…

Få indsigt med dine data

Uddannelsesinstitutioner kan ligesom alle andre organisationer have fordel af at forstå deres studerende bedre. I dag giver moderne analyseværktøjer i Salesforce …

03/01/2023

My predictions for marketing automation trends 2023

There are some distinctive trends I have seen in the market recently. These are fading of third-party cookies and increasing focus on first-party data, actions to en…