Blog
23/01/2025
Personalise the learning experience with Salesforce for Education
Personalised learning can help students achieve their full potential while increasing their interest in school. This approach also fosters student engagement, which can further improve academic performance and reduce dropout rates. Modern technology facilitates personalised learning experiences by tapping into the power of data.
A good example is Salesforce Education Cloud, an AI-powered industry cloud for education. As part of the Salesforce ecosystem, it delivers a 360-degree view of each student, allowing institutions to create hyper-personalised learning experiences.
With real-time data and AI insights, universities can identify students who need additional support, whether academic, financial, or personal, and intervene in a timely manner. Plus, they have the option to set up student portals where learners can track tasks, schedule or cancel appointments, view their courses, and more.
Education Cloud also enables faculty members to create, manage, and customise courses and learning programs from a single platform. Thanks to its features, teachers can focus their efforts where they are needed most and make every interaction count.
The case for personalised learning
Different students have different needs and interests, which is why it’s important to create learning experiences tailored to each individual. This approach allows them to take an active role in their education and progress at their own pace while receiving targeted support.
According to recent research, personalised learning can improve self-regulation and metacognitive skills, contributing to enhanced academic performance. What’s more, it increases student motivation by empowering learners to shape their educational journey. With this approach, they get to choose what, how, and when they study instead of following a one-size-fits-all curriculum.
Personalised learning benefits educational institutions, too. For example, it may increase course completion rates, leading to stronger institutional performance.
At the same time, it can enhance student engagement, retention, and educational outcomes, thus reflecting positively on the university’s image. When learners receive personalised assignments and support, they are more likely to stay enrolled and persist through challenges.
Additionally, the demand for personalised learning experiences has increased with the rise of digital technology. This educational approach is no longer limited to apprenticeships and mentorships. Instead, it leverages artificial intelligence, machine learning, and other modern technologies to customise the student experience.
Institutions can capitalise on these technologies to optimise resource allocation, determine which teaching methods work best, and, ultimately, create more meaningful learning pathways. With detailed data on how students interact with the course material, professors can help them build on their strengths and address areas where they struggle.
Create personalised learning paths with Salesforce Education Cloud
In a 2018 survey of 500 school leaders, nearly one-third of respondents described personalised learning as a “transformational way to improve public education.” Around 16% said they rely on digital technologies to personalise the learning experience, and 57% agreed that digital tech is an “important supplemental resource.”
Fast forward to 2025, and more schools than ever before are using modern technology to enable personalised learning. For example, prestigious educational institutions like Berghs School of Communication, Aalto University, and IHM Business School leverage Salesforce to stay at the forefront of innovation.
Education Cloud, one of Salesforce’s flagship products, enables institutions to maintain a holistic view of each student’s academic journey, tracking interactions from application to graduation. This allows professional services departments, faculty members, and students to interact in ways that provide better insights and more personalised support, fostering stronger engagement.
As far as course management goes, Education Cloud serves as a database of all modules, programs, and course details. Faculty staff can use it to create and organise course timetables, allocate classrooms, and handle clashes in scheduling. The database also stores student profiles and information on learners’ academic performance, grades, credits, and assessments.
These insights enable universities to create individualised roadmaps for each student. Let’s see a few examples.
Centralise student data for a 360-degree view
With all student data in one place, teachers and other university members can quickly see learners’ academic history, extracurricular activities, career goals, and attendance rates. This allows them to offer personalised support and guidance at every step of the student’s journey.
For example, Advisor Insights, a core feature of Education Cloud, allows users to set alerts and notifications to monitor learner performance.
Let’s assume a student named Sarah shows a strong interest in environmental science through her course selections and extracurriculars. Her advisor can see this information in Salesforce Education Cloud and suggest relevant electives and internships.
Similarly, the Alumni Insights dashboard provides information on alumni occupations, achievements, the number of alumni with open cases, and more. With this data, institutions can improve their outreach strategies and identify engagement opportunities.
Streamline course planning
Use Education Cloud to create, manage, and model your institution’s learning courses. All you need is access to the Academic Operations app.
University staff can also use this feature to define learning outcomes, automate course registration, and manage waitlists. Think of it as a centralised repository of course details, prerequisites, corequisites, and other information related to your academic offerings.
For instance, business schools can map out prerequisites for their MBA tracks, set credit requirements, and automatically track student progress against these requirements.
Create personalised learning paths
With Education Cloud, institutions can leverage AI to design competency-based curriculums and create custom learning paths.
For example, they can use Salesforce to identify in-demand skills and incorporate them into coursework descriptions. This information enables learners to determine which courses align with their career goals.
Other notable features are Salesforce’s Intelligent Degree Planner and Learner Progress, which allow students to map out and track their academic journeys.
By leveraging predictive analytics, Intelligent Degree Planning suggests courses and programs based on the learner’s major, career goals, and other criteria while helping advisors manage workloads and resources. Students get the information they need to plan their paths to degree completion, whereas faculty members can create learner pathway templates to guide their decisions.
The Learner Progress feature, on the other hand, provides real-time insights into student academic performance for both learners and staff. Learners can track their milestones, grades, and course completion rates, while advisors can monitor their progress and help them stay on track.
Keep students connected and informed
Give learners the option to access academic information, book appointments, and receive personalised communications via a self-service portal. The platform can be accessed from any device, enabling students to:
- Register for courses and events
- View their grades and other academic records
- Access academic support services
- Manage their social activities
- Keep track of their appointments
- See their courses and assignments
- Set up alerts and notifications
- Ask questions or follow up on open issues
And much more.
The student portals built with Salesforce are fully customisable and easy to use, featuring a drag-and-drop interface. Plus, they are optimised for mobile, allowing institutions to connect with learners where they are.
Offer mentoring programs
A 2024 study conducted on 3,774 students in Spain found that peer mentoring can improve academic performance and reduce dropout rates. Previous evidence supports these findings, adding that mentoring programs enhance the student experience and give learners a sense of belonging.
With that in mind, consider using Education Cloud to create and manage mentoring programs. Thanks to its AI capabilities, it can pair students with mentors based on academic interests, career goals, and shared experiences.
For example, a first-year computer science student might be matched with an alumnus who followed a similar path and now works at a leading tech company.
The platform can also handle mentor applications, program enrolment, training completion tracking, and other processes, reducing manual work. These features free up staff to focus on relationship-building and other activities that enrich the university experience for students.
Increase alumni engagement with personalised learning experiences
Personalised learning isn’t just a trend but a prerequisite for engaging alumni throughout their academic journeys. By tailoring education to each student’s needs, universities can deliver proactive support and foster stronger connections.
Education Cloud provides the tools needed to enable these outcomes and achieve long-term success. Institutions can leverage its capabilities to turn student data into meaningful, actionable insights and connect every aspect of the learner’s journey, from academic advising to course delivery and career planning.
To tap into its full potential, reach out to Fluido, a Summit partner with over a decade of experience. Its experts can implement and configure Education Cloud based on your specific requirements, ensuring a smooth transition.
Fluido also provides training and ongoing support to help universities maximise the platform’s potential. From strategic planning to data migration and system optimisation, its team can assist educational institutions every step of the way.
Contact Fluido to make sure you get the most out of Salesforce Education Cloud. Leverage its expertise to meet students’ evolving needs and achieve educational excellence.
Kari Poutanen
Director, Education
kari.poutanen@fluidogroup.com
Alan Hughes
Education
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