10/02/2021

Align your marketing automation team with cutting-edge technology

Marketing automation has been around for a while, but some companies are still struggling to make it deliver real business value. If you’ve got a clear strategy an…

How to use data to maximize your marketing automation investment

Data has become a crucial part of marketing automation. Companies regularly collect, store and analyse large amounts of data on their customers every day. Every brow…

14/05/2020

4 tips for data driven marketing automation

1. The importance of gathering data Email marketing is proven to be an important tool in customer retention, especially when done correctly. Just sending out a bunch…

21/05/2019

Here is the problem: Silos prevent excellent customer experiences

Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organisation b…

25/04/2019

The customer journey stages we tend to forget

Customer journeys: Too complex to follow? ‘Customer journey’ is a term used to describe the customer’s experiences throughout the lifecycle of a customer relat…