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Salesforce for consumer goods, retail, and logistics

We understand what it takes to deliver seamless digital-first customer experiences throughout the channels and how to build and execute winning strategies with connected Salesforce technology for b2b and b2c businesses. We help you with our extensive experience in transforming organisations with Salesforce technology covering sales, marketing, digital commerce, and customer service.

Businesses are transforming faster than ever. The focus needs to be on operational agility and fast yet sustainable value creation to have a competitive advantage in meeting the rapidly changing customer expectations of your b2b and b2c customers.

Infosys Salesforce Practice has a dedicated Center of Excellence for consumer goods, retail, and logistics industries. Explore our offerings including hyper-personalised customer experience, AI-powered analytics, logistics optimisation, and more here.

See our work

Fazer

Fazer: Creating the MyFazer Community

Fluido helped Fazer to make their direct-to-consumer strategy come true by creating the MyFazer Community. The results can be seen both in over 60 000 community members and sales numbers.

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Stockmann

Stockmann: a foundation for transformation

Fluido's flexibility combined with Salesforce’s versatile products and features meant Fluido could genuinely offer excellent support and tools for Stockmann’s transformation journey.

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Posti

Posti: Building an effective B2B marketing funnel

Fluido built a complete analysis and reporting mechanism for the B2B marketing funnel of Finland’s leading logistics service provider: Posti. The project received a customer rating of 4.9 stars.

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Finnair

Finnair: Transforming customer experience

Finnair provides consistent and personalized customer service across multiple channels and markets with Salesforce Service Cloud.

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Avinor

Avinor: Bringing customer centricity to marketing

Avinor uses Salesforce Marketing Cloud and Fluido expertise to connect with their customers and to create the best personalized travel experience.

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Wilhelmsen

Wilhelmsen: Tools for transformation

Together with Fluido and Salesforce, Wilhelmsen has improved both efficiency and customer satisfaction giving them a competitive edge.

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Miljonlotteriet

Miljonlotteriet: Understanding and reducing customer churn

Miljonlotteriet wanted to utilize the millions of records of historic data for predicting the patterns of customer churn and preventing it with smart customer engagement.

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Read our blog

Empower your employees for frictionless customer service

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My predictions for marketing automation trends 2023

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The long road to true customer centricity

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Download our eBooks with following articles

The evolution of customer service

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Strategic Guide to Marketing Automation

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Gain insights on your customers with your loyalty program

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Connect with a superhero

Maurus Puttonen

Global Industry Lead for Retail, CPG and Logistics

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