Blog and news
25/08/2021
Posti: Building an effective B2B marketing funnel
Finnish mail and logistics company Posti is deep into a mission to modernize. Through most of its 380-year history, Posti’s role was like that of any national post…
Read Article21/06/2021
Finnair: Transforming customer experience
Finnair is the largest Finnish network airline, specialized in connecting Europe and Asia with the shorter northern route via Helsinki. Finnair flies from its Helsin…
Read Article15/06/2021
Berghs School of Communication: insights for data-driven marketing
Berghs School of Communication was founded in 1941 in Stockholm, Sweden, with a vision of educating world’s top communicators. They have excelled in fulfilling the…
Read Article08/06/2021
Ambu: Building the foundation for transformation
Ambu is a global medical device company on a mission to improve patient safety and ultimately save lives. Founded in Denmark in 1937, they focus on single-use medica…
Read Article28/05/2021
Growing Trees Network: battling climate change with Salesforce
Kim Nielsen and Lars Heiselberg Vang Jensen founded the Growing Trees Network organization in 2012. Their goal was to make it possible for private companies to plant…
Read Article25/05/2021
UTG Mixing Group: a clear and cohesive international business process
UTG Mixing Group is a technology group providing mixing solutions to companies globally. Located in Finland and Germany, the group previously made tanks and rolls fo…
Read Article16/11/2020
Dennemeyer: A Salesforce-enabled sales and marketing transformation journey
The Challenge In 2019, Dennemeyer found themselves at a crossroads in an effort to improve internal Salesforce adoption as a foundation to better connecting marketin…
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